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Stan Olery

My agency creates high-impact ad creatives for fast-growing DTC brands like Embryolisse, Kachava, Vitamail, and more. Join 1000+ DTC brand operators for daily creative strategy SOPs that generated over $7M in revenue for our clients this past year!

Featured Post

Solving Ad fatigue.

I've been making Facebook ads for 2 years.Let’s get one thing straight:Telling brands to churn out 60 ads monthly to battle “ad fatigue.” is complete B.S.Here’s why:Ad fatigue supposedly happens when people see your ad too often.But unless your total addressable market (TAM) is microscopic, you’re talking to tens of millions.So why do your ads crash after spending $2k, $5k, or even $10k?Simple. Your Ads just aren’t made for cold traffic.Here’s how your funnel actually looks:- Top Of Funnel...

I audit dozens of D2C brands. After seeing the same costly mistakes, I’m confident these are the ones to avoid. Save yourself 19 months failing FB Ads and avoid these 35 ROAS-killing mistakes:I organized them into 4 key categories. a. Financialsb. Creative Production c. Data Analysisd. Ad Account StructureFinancials hold the most potential for unlocking growth.a. Brand financials.1. Focusing on sales revenue and ROAS instead of NC-CPA.2. Not knowing Target Cost per Acquisition (T-CPA).3....

We made $7.3M+ and created 100s of creatives for top brands. If I lost my memory (from drinking too much vodka tonight), These 7 tips would guide me: 1. Understand Market Sophistication As more drop-shippers enter the marketplace, your claims need to evolve. Consider these 5 Stages of a claim:1. "Lose weight."2. "Lose weight in 90 days."3. "Lose weight in 90 days with fad diets."4. "Join 1000s who've lost 20 lbs in 12 weeks with keto."5. "An approach for a healthier, happier you." The biggest...

D2C Brands think they must sacrifice FB ad sales for brand equity. Would you sacrifice brand equity to make $1,000,000s with FB ads? You don't have to. You can have both. Hear me out. People buy solutions to problems, and they stay for the community. At the top of the funnel, customers don’t care about your brand. They care about how you can solve their problem. Direct-response ads on Facebook bring customers in. Your brand makes them stay. Take luxury brands, for example. They're known to...

I spoke with an executive of a brand that raised $33M. They're spending over $5M on Facebook ads annually. They're okay with it but want to scale it further and maintain performance. The thing holding them back? Lots of SKUs, but no clear path to effectively scaling each on Meta. There's a lot of brands in the same position. Here's my take on this: Stop running ads to all SKUs. The goal of advertising on Meta is to acquire more NEW customers. Meta isn't a platform to sell all your products....

This year, we've made around $7M for D2C brands with direct-respond ads. Although most "experts" will tell you the contrary, ads that follow a structure perform best. Here's a structure that has been performing very well lately. → Failed Solutions "Fad diets, pills, and coffee are just temporary fixes for your dreaded 3:00 energy crash" → Problem "If you feel like your brain is in a fog running 3 times slower than usual, and you just can't shake it off" → Education "This might surprise you...