My agency creates high-impact ad creatives for fast-growing DTC brands like Embryolisse, Kachava, Vitamail, and more. Join 1000+ DTC brand operators for daily creative strategy SOPs that generated over $7M in revenue for our clients this past year!
Brand Equity or $1,000,000s on FB Ads.
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D2C Brands think they must sacrifice FB ad sales for brand equity. Would you sacrifice brand equity to make $1,000,000s with FB ads? You don't have to. You can have both. Hear me out. People buy solutions to problems, and they stay for the community. At the top of the funnel, customers don’t care about your brand. They care about how you can solve their problem. Direct-response ads on Facebook bring customers in. Your brand makes them stay. Take luxury brands, for example. They're known to write the most persuasive ads in print media and high-end magazines. They don’t sell billions because their logos are beautiful. It’s deeper than that, people crave status. That’s why they buy luxury. Then, they stay for the experience. The trap many D2C brands fall into is trying to stay "on brand". They forget that people don’t care unless they solve their problems. And in some cases, it’s putting them on the path to bankruptcy. Truth be told, they don’t even have a brand yet. They have a logo and colors. Building a brand takes time. Using direct response now means scaling customer acquisition while building for a household-name company tomorrow. P.s. Posted this on LinkedIn and thought it could be useful to you. |
Stan Olery
My agency creates high-impact ad creatives for fast-growing DTC brands like Embryolisse, Kachava, Vitamail, and more. Join 1000+ DTC brand operators for daily creative strategy SOPs that generated over $7M in revenue for our clients this past year!
I've been making Facebook ads for 2 years.Let’s get one thing straight:Telling brands to churn out 60 ads monthly to battle “ad fatigue.” is complete B.S.Here’s why:Ad fatigue supposedly happens when people see your ad too often.But unless your total addressable market (TAM) is microscopic, you’re talking to tens of millions.So why do your ads crash after spending $2k, $5k, or even $10k?Simple. Your Ads just aren’t made for cold traffic.Here’s how your funnel actually looks:- Top Of Funnel...
I audit dozens of D2C brands. After seeing the same costly mistakes, I’m confident these are the ones to avoid. Save yourself 19 months failing FB Ads and avoid these 35 ROAS-killing mistakes:I organized them into 4 key categories. a. Financialsb. Creative Production c. Data Analysisd. Ad Account StructureFinancials hold the most potential for unlocking growth.a. Brand financials.1. Focusing on sales revenue and ROAS instead of NC-CPA.2. Not knowing Target Cost per Acquisition (T-CPA).3....
We made $7.3M+ and created 100s of creatives for top brands. If I lost my memory (from drinking too much vodka tonight), These 7 tips would guide me: 1. Understand Market Sophistication As more drop-shippers enter the marketplace, your claims need to evolve. Consider these 5 Stages of a claim:1. "Lose weight."2. "Lose weight in 90 days."3. "Lose weight in 90 days with fad diets."4. "Join 1000s who've lost 20 lbs in 12 weeks with keto."5. "An approach for a healthier, happier you." The biggest...