My agency creates high-impact ad creatives for fast-growing DTC brands like Embryolisse, Kachava, Vitamail, and more. Join 1000+ DTC brand operators for daily creative strategy SOPs that generated over $7M in revenue for our clients this past year!
Ad structures that drove $7M+
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This year, we've made around $7M for D2C brands with direct-respond ads. Although most "experts" will tell you the contrary, ads that follow a structure perform best. Here's a structure that has been performing very well lately. → Failed Solutions "Fad diets, pills, and coffee are just temporary fixes for your dreaded 3:00 energy crash" → Problem "If you feel like your brain is in a fog running 3 times slower than usual, and you just can't shake it off" → Education "This might surprise you but it could be because of heavy metals in your gut. At least they start there, and burrow their way into your nervous system... " → Founder Intro "I'm Leigh, a certified Naturopath and I've helped over 3,000 men and women feel better about themselves. " → Listicle Tips "Here are 3 hacks to help you eliminate heavy metals sharpen mental focus and get rid of the 3:00 energy crash " → Unique Offer "If you're too lazy to search for those herbs, you'll love our gaia's detox bundle." → Social Proof "over 15,000 people have experienced transformational results." → Urgency based CTA "And we're so confident we offer a 60-day money-back guarantee, so if it doesn't work for you, you don't pay. Be quick before it sells out again. " → Watch the full ad here. (made by my team) There are no secrets to making winning ads, But what works for us is to think about the customer. The ad is meeting them at the beginning of their customer journey. We're teasing the outcome they're looking for during the whole ad. Hope this helps. If so, you'll love these 7 other structures (made by my team) here. P.S. To work with us, book a call. |
Stan Olery
My agency creates high-impact ad creatives for fast-growing DTC brands like Embryolisse, Kachava, Vitamail, and more. Join 1000+ DTC brand operators for daily creative strategy SOPs that generated over $7M in revenue for our clients this past year!
I've been making Facebook ads for 2 years.Let’s get one thing straight:Telling brands to churn out 60 ads monthly to battle “ad fatigue.” is complete B.S.Here’s why:Ad fatigue supposedly happens when people see your ad too often.But unless your total addressable market (TAM) is microscopic, you’re talking to tens of millions.So why do your ads crash after spending $2k, $5k, or even $10k?Simple. Your Ads just aren’t made for cold traffic.Here’s how your funnel actually looks:- Top Of Funnel...
I audit dozens of D2C brands. After seeing the same costly mistakes, I’m confident these are the ones to avoid. Save yourself 19 months failing FB Ads and avoid these 35 ROAS-killing mistakes:I organized them into 4 key categories. a. Financialsb. Creative Production c. Data Analysisd. Ad Account StructureFinancials hold the most potential for unlocking growth.a. Brand financials.1. Focusing on sales revenue and ROAS instead of NC-CPA.2. Not knowing Target Cost per Acquisition (T-CPA).3....
We made $7.3M+ and created 100s of creatives for top brands. If I lost my memory (from drinking too much vodka tonight), These 7 tips would guide me: 1. Understand Market Sophistication As more drop-shippers enter the marketplace, your claims need to evolve. Consider these 5 Stages of a claim:1. "Lose weight."2. "Lose weight in 90 days."3. "Lose weight in 90 days with fad diets."4. "Join 1000s who've lost 20 lbs in 12 weeks with keto."5. "An approach for a healthier, happier you." The biggest...